Accessible Public Transport

Challenge 04
Design a public transportation system that is accessible for people with disabilities. Consider factors like visual and auditory aids, wheelchair accessibility, and ease of use.

InclusiRide is an ambitious initiative aimed at redefining urban mobility through a public transportation system that is fully accessible for people with disabilities. As designers, our challenge is to infuse empathy and innovation into every aspect of the user experience. We must consider the diverse needs of individuals with visual, auditory, and mobility impairments and address these with thoughtful design solutions. From the tactile feedback of the app interface to the physical infrastructure of transport vehicles and stations, InclusiRide aspires to be a beacon of inclusivity. Our goal is to create an environment where convenience, safety, and independence are not privileges but rights afforded to all.


Limited Route Information: Users with visual impairments often struggle with apps that do not provide detailed auditory route guidance or real-time updates. This lack of information can lead to missed stops or wrong buses, creating anxiety and uncertainty.

Inadequate Physical Infrastructure: Many individuals using wheelchairs find it challenging when vehicles or stations are not equipped with ramps, lifts, or designated spaces, making boarding and exiting a struggle, often leading to avoidance of public transport altogether.

Complex Navigation Interfaces: Users with cognitive disabilities can find intricate app interfaces overwhelming, leading to frustration and a reluctance to use the app for trip planning.

Insufficient Auditory Support: Hard of hearing users may miss important announcements or alerts due to poor sound quality or a lack of visual alternatives, increasing the risk of getting lost or experiencing delays.

  1. Directly Related Solutions: For each identified pain point, create a direct solution. For instance, integrate voice-over and haptic feedback for route guidance to assist visually impaired users. Ensure all physical elements like buses and stations are wheelchair-friendly with clear signage.

  2. Industry Research: Stay informed about the latest advancements in accessible public transportation. Regularly review case studies, attend seminars, and engage with disability advocacy groups to understand their needs and preferences. Analyze competing apps and systems to benchmark and identify best practices.

User-Centric Design Philosophy: Adopt a user-centric design philosophy that involves people with disabilities in the design process. Utilize surveys, interviews, and usability testing with individuals from the disabled community to gain insight into their experiences and incorporate their feedback into the design.


Discover: In this stage, you gather as much information as possible about the problem, asking questions and researching. You want to understand the problem from different perspectives and identify what needs to be solved.

Define: Once you have a good understanding of the problem, you narrow down your focus and define it clearly. You identify the specific aspects that need to be addressed and set goals for your solution.

Develop: Now, you start generating ideas and exploring different possibilities. You brainstorm, sketch, prototype, and experiment to come up with creative solutions. The goal is to generate a wide range of options without judging them.

Deliver: In this final stage of the first diamond, you select the best solution or a set of solutions based on evaluation and testing. You refine and develop your chosen solution further, considering feasibility, desirability, and viability.

After completing the first diamond, you move on to the second diamond, which represents the second half of the process. It focuses on implementation and bringing the chosen solution to life.

Deliver: This stage involves planning and organizing the resources needed to implement the solution effectively. You create a roadmap or an action plan to guide the execution.

Develop: Now, you actually start building or developing the solution. This may involve coding, designing, manufacturing, or any other necessary steps depending on the nature of the problem.

Define: Once the solution is developed, you evaluate and refine it. You make sure it meets the initial goals and requirements, and you address any issues or shortcomings.

Deploy: Finally, you launch or deploy the solution in the real world. You monitor its performance, gather feedback, and make any necessary adjustments or improvements.

The double-diamond framework emphasizes the importance of exploration and iteration. It helps you understand the problem deeply, generate diverse solutions, and ensure that the chosen solution is well-implemented and effective.