Multi-modal Transportation Hub

Challenge 04
Develop a design for a multi-modal transportation hub that seamlessly integrates various forms of transport (bus, train, bike, pedestrian, etc.). Consider how to make transfers as smooth and efficient as possible, and how to integrate retail and other services into the hub for added convenience.

Welcome to the "Conflux Station" project, a visionary endeavor aimed at revolutionizing the way commuters interact with multi-modal transportation hubs. Our goal is to craft a design that not only facilitates the efficient and fluid movement of people across various transportation modes—such as buses, trains, and bikes—but also enhances the overall commuter experience through the integration of retail spaces and essential services. Imagine a hub where transferring from a train to a bike is as intuitive as walking; where waiting for a bus can be an opportunity for shopping or grabbing a coffee. We're not just designing a station; we're creating a vibrant, connected community space.


Inefficient Transfer Systems: Users often face the frustration of poor signage and confusing layouts when transferring between different modes of transport, leading to missed connections and delays.

Limited Accessibility: Commuters with mobility challenges, such as wheelchair users or those with strollers, frequently struggle with inadequate accessibility options, making transfers difficult and time-consuming.

Insufficient Amenities: The lack of amenities like restrooms, food outlets, or seating areas during wait times can make the transit hub experience unpleasant and tiring.

Safety and Security Concerns: Poorly lit areas, lack of visible security personnel, and unclear emergency procedures can leave users feeling unsafe, particularly during off-peak hours.

Information Overload: Travelers are often overwhelmed by an excess of information, leading to confusion about schedules, ticketing options, and platform locations.

Retail Integration: Finding a balance between the transport function and retail space can be challenging, with commuters often feeling that retail areas are either intrusive or not conveniently accessible.


User-Centric Design: Directly address the problem by employing a user-centric design approach. This involves observing and engaging with commuters to understand their needs and frustrations. Consider using journey mapping to visualize the commuter’s experience and identify key areas for improvement.

Industry Research: To understand common solutions in the industry, designers should conduct thorough research. This can include reviewing case studies of successful transportation hubs, analyzing customer reviews of existing stations, and staying updated with the latest design trends in public transport spaces.

Community Feedback and Prototyping: Incorporate feedback from the community and stakeholders in the design process. Set up prototype areas or virtual simulations to gather real-world feedback and make iterative improvements. Observing how people interact with these spaces can provide invaluable insights for refining the design.

By focusing on these tips, designers can create a more empathetic and functional design for "Conflux Station," ensuring that it not only serves as a transportation


Discover: In this stage, you gather as much information as possible about the problem, asking questions and researching. You want to understand the problem from different perspectives and identify what needs to be solved.

Define: Once you have a good understanding of the problem, you narrow down your focus and define it clearly. You identify the specific aspects that need to be addressed and set goals for your solution.

Develop: Now, you start generating ideas and exploring different possibilities. You brainstorm, sketch, prototype, and experiment to come up with creative solutions. The goal is to generate a wide range of options without judging them.

Deliver: In this final stage of the first diamond, you select the best solution or a set of solutions based on evaluation and testing. You refine and develop your chosen solution further, considering feasibility, desirability, and viability.

After completing the first diamond, you move on to the second diamond, which represents the second half of the process. It focuses on implementation and bringing the chosen solution to life.

Deliver: This stage involves planning and organizing the resources needed to implement the solution effectively. You create a roadmap or an action plan to guide the execution.

Develop: Now, you actually start building or developing the solution. This may involve coding, designing, manufacturing, or any other necessary steps depending on the nature of the problem.

Define: Once the solution is developed, you evaluate and refine it. You make sure it meets the initial goals and requirements, and you address any issues or shortcomings.

Deploy: Finally, you launch or deploy the solution in the real world. You monitor its performance, gather feedback, and make any necessary adjustments or improvements.

The double-diamond framework emphasizes the importance of exploration and iteration. It helps you understand the problem deeply, generate diverse solutions, and ensure that the chosen solution is well-implemented and effective.