Off-the-Beaten-Path App

Challenge 04
Design an app that suggests lesser-known attractions and destinations to help travelers avoid overcrowded tourist spots and experience unique local culture.

LocalGem is conceived as a travel companion for the intrepid explorer yearning to experience the essence of local cultures, away from the commercial tourist traps. By spotlighting the uncharted cafes, serene nature spots, quaint museums, and local art scenes, LocalGem aims to offer a personalized, crowd-free adventure. The app’s core philosophy is rooted in sustainable tourism, encouraging users to tread lightly and leave a positive impact on the communities they visit. With its intuitive design and user-centric approach, LocalGem caters to the desires of the modern traveler who seeks authenticity and a deep connection with the destinations they explore.


Overwhelming Choices, Underwhelming Information: Users often feel inundated with a plethora of choices but lack in-depth information about what makes a destination truly unique or worth visiting.

Fear of Missing Out (FOMO) on Popular Attractions: There is a natural concern that by avoiding tourist hotspots, one might miss out on 'must-see' attractions, leading to an unsatisfactory travel experience.

Difficulty in Verifying the Authenticity of Local Experiences: Users are skeptical about the authenticity of 'local' experiences and find it challenging to distinguish genuine local spots from those tailored to tourists.

Concerns about Safety and Accessibility: Travelers are often uncertain about the safety and accessibility of lesser-known destinations, which deters them from venturing out of their comfort zones.

Limited Offline Capabilities: Many travelers face connectivity issues, making it difficult to rely on apps while on-the-go in remote or less popular areas.


Directly Related Solutions: Examine how current apps are tackling similar issues by offering personalized itineraries, local reviews, and off-the-beaten-path recommendations. Analyze their approach to content curation and user engagement to understand industry standards.

Industry Commonalities: Research the most common features and services provided by leading travel and local discovery apps. This can include map integration, event listings, local transportation information, and user review systems. Understanding these can provide a foundation for the unique value proposition of LocalGem.

Review Competitor Strategies: Look at competitor apps that have successfully managed to blend the discovery of lesser-known attractions with user satisfaction. Investigate their methods of sourcing information, maintaining up-to-date data, and ensuring user safety.


Discover: In this stage, you gather as much information as possible about the problem, asking questions and researching. You want to understand the problem from different perspectives and identify what needs to be solved.

Define: Once you have a good understanding of the problem, you narrow down your focus and define it clearly. You identify the specific aspects that need to be addressed and set goals for your solution.

Develop: Now, you start generating ideas and exploring different possibilities. You brainstorm, sketch, prototype, and experiment to come up with creative solutions. The goal is to generate a wide range of options without judging them.

Deliver: In this final stage of the first diamond, you select the best solution or a set of solutions based on evaluation and testing. You refine and develop your chosen solution further, considering feasibility, desirability, and viability.

After completing the first diamond, you move on to the second diamond, which represents the second half of the process. It focuses on implementation and bringing the chosen solution to life.

Deliver: This stage involves planning and organizing the resources needed to implement the solution effectively. You create a roadmap or an action plan to guide the execution.

Develop: Now, you actually start building or developing the solution. This may involve coding, designing, manufacturing, or any other necessary steps depending on the nature of the problem.

Define: Once the solution is developed, you evaluate and refine it. You make sure it meets the initial goals and requirements, and you address any issues or shortcomings.

Deploy: Finally, you launch or deploy the solution in the real world. You monitor its performance, gather feedback, and make any necessary adjustments or improvements.

The double-diamond framework emphasizes the importance of exploration and iteration. It helps you understand the problem deeply, generate diverse solutions, and ensure that the chosen solution is well-implemented and effective.