Safe Pedestrian Crossings

Challenge 04
Create a design for safe and visible pedestrian crossings, considering factors such as lighting, signage, and traffic calming measures to ensure pedestrian safety.

SafeStep is envisioned as a revolutionary app designed to tackle the critical issue of pedestrian safety at crossings. Designers are tasked with creating an intuitive and effective digital solution that enhances visibility and safety for pedestrians at crosswalks. The app should integrate innovative strategies for lighting, signage, and traffic calming, while addressing the unique challenges faced by different demographics, including children, the elderly, and people with disabilities. The goal is to foster a safer walking environment by providing real-time data, user feedback, and community engagement, thereby reducing the risk of accidents and ensuring a harmonious coexistence of pedestrians and vehicular traffic.


Inadequate Lighting: Pedestrians often express concern about poorly lit crossings, which make it challenging for them to be seen by drivers, especially during night-time or in adverse weather conditions.

Unclear Signage: Users frequently report that signage around pedestrian crossings is either unclear or insufficiently informative, leading to confusion and potentially hazardous situations.

Inconsistent Traffic Calming: There's a common frustration among pedestrians with the inconsistent application of traffic calming measures across different crossings, resulting in unpredictable and sometimes dangerous traffic behavior.

Delayed Updates: Pedestrians face the issue of outdated information regarding crossing conditions or temporary changes due to construction, leading to confusion and unsafe detours.

Accessibility Challenges: People with disabilities, parents with strollers, and the elderly often find pedestrian crossings to be inadequately designed for their needs, making crossing streets a challenging task.

Lack of Real-time Reporting: Users lack a platform to report immediate concerns or dangers at pedestrian crossings, which could be vital for community safety and rapid response by authorities.


Directly Related Solutions: Designers should explore existing technological and infrastructural solutions that directly address these pain points, such as motion-activated lighting, audio-tactile feedback signage, and responsive traffic calming systems.

Industry Standards and Innovations: It's crucial to research the most common practices in the industry. This can include studying urban planning guidelines, looking at case studies of successful pedestrian safety initiatives, and analyzing the latest smart city technologies.

Community Engagement: To ensure that the solutions are grounded in real-world needs, designers should look into community forums, user feedback on similar apps, and pedestrian advocacy group reports, to gather a broad spectrum of insights and experiences.


Discover: In this stage, you gather as much information as possible about the problem, asking questions and researching. You want to understand the problem from different perspectives and identify what needs to be solved.

Define: Once you have a good understanding of the problem, you narrow down your focus and define it clearly. You identify the specific aspects that need to be addressed and set goals for your solution.

Develop: Now, you start generating ideas and exploring different possibilities. You brainstorm, sketch, prototype, and experiment to come up with creative solutions. The goal is to generate a wide range of options without judging them.

Deliver: In this final stage of the first diamond, you select the best solution or a set of solutions based on evaluation and testing. You refine and develop your chosen solution further, considering feasibility, desirability, and viability.

After completing the first diamond, you move on to the second diamond, which represents the second half of the process. It focuses on implementation and bringing the chosen solution to life.

Deliver: This stage involves planning and organizing the resources needed to implement the solution effectively. You create a roadmap or an action plan to guide the execution.

Develop: Now, you actually start building or developing the solution. This may involve coding, designing, manufacturing, or any other necessary steps depending on the nature of the problem.

Define: Once the solution is developed, you evaluate and refine it. You make sure it meets the initial goals and requirements, and you address any issues or shortcomings.

Deploy: Finally, you launch or deploy the solution in the real world. You monitor its performance, gather feedback, and make any necessary adjustments or improvements.

The double-diamond framework emphasizes the importance of exploration and iteration. It helps you understand the problem deeply, generate diverse solutions, and ensure that the chosen solution is well-implemented and effective.