Sustainable Aviation

Challenge 04
Develop a concept for sustainable aviation. This could include innovative aircraft designs, new types of fuel, or improvements in flight routes to reduce carbon emissions.

In the AeroGreen Initiative, our goal is to conceptualize sustainable aviation solutions that address the critical issue of climate change. This endeavor aims at a three-pronged approach: developing cutting-edge aircraft designs that maximize aerodynamic efficiency, exploring alternative fuels that reduce or eliminate carbon emissions, and optimizing flight routes to diminish environmental impact. As designers, you are tasked with creating innovative, practical, and scalable solutions that can be integrated within the existing aviation infrastructure. The challenge lies not only in the technical feasibility but also in the user experience, ensuring that the transition to sustainable aviation is seamless for all stakeholders involved, from airlines to passengers.


Complex Information Overload: Users are often overwhelmed by the technicalities and jargon associated with sustainable aviation concepts, leading to a disconnect between their understanding and the innovations presented.

Lack of Tangible Examples: Without concrete, relatable examples of sustainable aviation in action, users may find it difficult to visualize the practical application of these concepts or how they translate into real-world benefits.

Skepticism About Efficacy: There is a common skepticism among users about the actual impact of sustainable aviation initiatives, fueled by a lack of clear, communicable data on how much carbon emissions are reduced by these new technologies and methods.

Cost Concerns: Potential high costs of sustainable aviation options can deter users, as there is a concern about the affordability of flights operated with alternative fuels or new technology aircraft.

Accessibility and Availability: Users are often uncertain about the availability of sustainable aviation options for their travel plans, which can lead to frustration when trying to make environmentally friendly choices.


Directly Related Solutions: Investigate existing successful case studies of sustainable aviation practices. This could involve looking into airlines that have incorporated biofuels, airports that have achieved carbon-neutral status, or aircraft manufacturers who are pioneering electric planes. Understanding these real-life applications will provide insights into feasible sustainable aviation models.

Industry Benchmarks: Examine industry reports and whitepapers from aviation authorities, environmental agencies, and sustainability think tanks. These documents often contain a wealth of data and analyses on the current state of sustainable aviation, including common practices, technological advancements, and future trends.

Community Engagement: Engage with aviation forums, social media groups, and professional networks. These platforms can be rich sources of firsthand experiences, expert opinions, and community sentiment regarding sustainable aviation. By interacting with these communities, designers can gauge public perception and identify the most pressing user pain points.


Discover: In this stage, you gather as much information as possible about the problem, asking questions and researching. You want to understand the problem from different perspectives and identify what needs to be solved.

Define: Once you have a good understanding of the problem, you narrow down your focus and define it clearly. You identify the specific aspects that need to be addressed and set goals for your solution.

Develop: Now, you start generating ideas and exploring different possibilities. You brainstorm, sketch, prototype, and experiment to come up with creative solutions. The goal is to generate a wide range of options without judging them.

Deliver: In this final stage of the first diamond, you select the best solution or a set of solutions based on evaluation and testing. You refine and develop your chosen solution further, considering feasibility, desirability, and viability.

After completing the first diamond, you move on to the second diamond, which represents the second half of the process. It focuses on implementation and bringing the chosen solution to life.

Deliver: This stage involves planning and organizing the resources needed to implement the solution effectively. You create a roadmap or an action plan to guide the execution.

Develop: Now, you actually start building or developing the solution. This may involve coding, designing, manufacturing, or any other necessary steps depending on the nature of the problem.

Define: Once the solution is developed, you evaluate and refine it. You make sure it meets the initial goals and requirements, and you address any issues or shortcomings.

Deploy: Finally, you launch or deploy the solution in the real world. You monitor its performance, gather feedback, and make any necessary adjustments or improvements.

The double-diamond framework emphasizes the importance of exploration and iteration. It helps you understand the problem deeply, generate diverse solutions, and ensure that the chosen solution is well-implemented and effective.