Sustainable Travel App

Challenge 04
Design an app that helps users plan more sustainable trips, suggesting eco-friendly accommodations, modes of transport, and activities.

EcoJourney Planner is envisioned as a comprehensive travel app dedicated to eco-conscious travelers looking to minimize their environmental footprint. It aims to assist users in crafting trips that are not only memorable but also sustainable. By providing recommendations for green accommodations, eco-friendly transportation options, and responsible activities, the app is designed to facilitate informed decision-making that aligns with the user's environmental values. The platform is expected to incorporate a user-friendly interface that seamlessly integrates with local sustainable initiatives, offering a curated and guilt-free travel experience.


Difficulty in Verifying Authentic Eco-friendly Options: Users often struggle to distinguish genuinely sustainable options from those merely marketed as 'green' without substantial eco-friendly practices. This greenwashing can lead to frustration and mistrust.

Limited Access to Localized Sustainable Choices: Travelers may find it challenging to locate local eco-friendly activities and transport, which are often less publicized than mainstream options, leading to a reliance on potentially less sustainable choices.

Complexity in Planning a Low-Impact Itinerary: Users can be overwhelmed by the complexity of considering the environmental impact of each aspect of their trip, from transportation to accommodation to activities, resulting in a stressful planning process.

Integration with Carbon Offsetting: For users who are keen to offset their trip's carbon footprint, there’s a lack of straightforward tools to calculate and mitigate their impact seamlessly within the travel planning process.


Transparency and Certification Standards: Design features that allow users to see transparent, easily understandable eco-certifications and user reviews for accommodations and activities. This can alleviate the concern of greenwashing and build trust in the platform.

Local Partnerships and Community-Based Solutions: Engage with local sustainable initiatives and communities to provide users with a wealth of localized options. This can ensure that the app offers genuine eco-friendly experiences and supports local economies.

User-Friendly Carbon Footprint Calculator: Incorporate an intuitive carbon footprint calculator within the planning tool, allowing users to make informed decisions about their travel choices and optionally offset their carbon footprint through verified programs.


Discover: In this stage, you gather as much information as possible about the problem, asking questions and researching. You want to understand the problem from different perspectives and identify what needs to be solved.

Define: Once you have a good understanding of the problem, you narrow down your focus and define it clearly. You identify the specific aspects that need to be addressed and set goals for your solution.

Develop: Now, you start generating ideas and exploring different possibilities. You brainstorm, sketch, prototype, and experiment to come up with creative solutions. The goal is to generate a wide range of options without judging them.

Deliver: In this final stage of the first diamond, you select the best solution or a set of solutions based on evaluation and testing. You refine and develop your chosen solution further, considering feasibility, desirability, and viability.

After completing the first diamond, you move on to the second diamond, which represents the second half of the process. It focuses on implementation and bringing the chosen solution to life.

Deliver: This stage involves planning and organizing the resources needed to implement the solution effectively. You create a roadmap or an action plan to guide the execution.

Develop: Now, you actually start building or developing the solution. This may involve coding, designing, manufacturing, or any other necessary steps depending on the nature of the problem.

Define: Once the solution is developed, you evaluate and refine it. You make sure it meets the initial goals and requirements, and you address any issues or shortcomings.

Deploy: Finally, you launch or deploy the solution in the real world. You monitor its performance, gather feedback, and make any necessary adjustments or improvements.

The double-diamond framework emphasizes the importance of exploration and iteration. It helps you understand the problem deeply, generate diverse solutions, and ensure that the chosen solution is well-implemented and effective.